Unfortunately we are not always able to visit our designers to sit down and talk to them personally (yet!). But it doesn't mean that we are not interested to find out more about them, see what inspires them and their work.
On a personal note, it is very exciting to learn more about the people who are behind the brand, their character and personal taste being such a great influence of their work. We are a big believers of connecting to the garment and part of that is connecting to the peson who is behind it.
This is our first long distance designer interview with the very talented Sydney based designer, Graziela Oborn who's namesake label can be found on our website. Below you can lear about her work process and what inspires her, but also a litte bit more personal things like her favorite spots in Sydney and what it takes to run your own design label.
Who inspires you when you're designing clothes?
The strong women in my family, my special friends who are a huge part of my life and women who are doing things differently, making the world their own.
How much of what you design reflect your personal taste?
I love every single piece I design. I always think that if I would not wear it, then there is no point in making it. There is a level of sophistication and sensual mystery that I incorporate into my designs. I don't like overly sexy because we as women have such a sensual vibe that comes from within and wearing clothes that are too revealing cancels that energy out.
Describe your design process – what comes first – ideas or materials?
A bit of both. Sometimes I have the style and will look for the perfect fabric to realise it and sometimes I just fall in love with a particular fabric and will design around it. It's a pretty balanced 50/50.
Walk us through your typical work day when working on a new collection
Coffee is always part of the equation and books, lots of books. Often it would be vintage fashion, costume and interior design books. I also need to have plenty of fabric swatches around so I can visualise the drape of the silhouette. I also have a 'Design Process' form I add to each drawing so I don't loose any detail of what goes through my mind while I'm designing a piece. It's important that I remember the story and what inspired me. This process usually lasts all day, until I select the designs which will go through to the atelier to be sampled.
The most exciting part of your job?
Creating something that tigers a feeling, an emotion in women.
If you weren't a designer what profession would you have?
I am a trained ballerina and before fashion was even in my radar, I wanted to dance for the Brazilian Municipal Ballet. I was not as good as you need to be to compete for a spot and after many injuries my body grew weak and I was not able to pursue my dream.
What are the things you'd do if you had more time?
Take my time creating. Because of the fast pace of fashion and all of the admin work required to run your own label, it is hard to find the time to fully immerse yourself in the design process.
Do you have after/before work rituals?
I try and go to for in a workout either before or after work. It is the only way I can keep up with my 14 hours workdays. Sometimes the days can be even longer.
What is your favorite restaurant/bar/coffee shop in your city?
I live Sydney and we are pretty much spoilt for choice here.
Asian Fusion cuisine is very popular in Australia right now and nothing beats Mr. Wong's delicious pork hock and deep friend ice cream.
Coogee Bay Pavillion is a favourite hangout spot. The views of Coogee beach are amazing and they have the most amazing chicken hearts on offer.
Do you have a favourite shop?
Ariel Booksellers in Paddington. I have a book addiction and Ariel carries an amazing selection.
What are your favourite fashion magazines/blogs
I no longer have time to read blogs but I do read Vogue Paris and Vogue Espana religiously.
Photography by: Ivonne Veith